The new partnership will allow both companies to provide clients with a deeper understanding of their social data.
Leah Pope, vice president of global marketing, discussed the partnership in a press release:
At Synthesio, our goal has always been to provide customers with the most in-depth look at their social data and the health of their brand online, which of course includes customer service. We are thrilled to announce this partnership, combining two best-in-class products that provide brands the ability to create the best online customer service experience available.
Joshua March, the CEO of Conversocial, feels that it’s a natural pairing:
Synthesio’s first-class global Social Intelligence platform is a welcome addition to our leading social customer care platform, as it helps expand the reach and capabilities that we already have in place with our customers. While our software allows the delivery of social customer service with prioritized responses that effectively allows brands to resolve customers issues and build brand advocacy, Synthesio’s software will now add the ability to do more. With Synthesio, businesses can now discover a wider range of customer care requests and more customers in need across the entire global social web, including blogs, forums and news sites.
The two companies have already been working together on one client in particular, Aer Lingus. Paul Buckley, head of social at Aer Lingus, discussed what clients can expect moving forward:
Working with Synthesio and Conversocial, Aer Lingus is able to more effectively listen to, and engage with its social customers to help create more meaningful relationships.