Syncapse Offers 2013 Facebook Advertising Spend Calculator

It’s never too early to start planning for 2013, and social performance management platform Syncapse introduced a tool to help Facebook page administrators do just that: the 2013 Facebook Advertising Spend Calculator.

It’s never too early to start planning for 2013, and social performance management platform Syncapse introduced a tool to help Facebook page administrators do just that: the 2013 Facebook Advertising Spend Calculator.

Syncapse said its 2013 Facebook Advertising Spend Calculator is aimed at helping brands determine their strategies and budget allocations for four key phases of the process:

  • Mapping media plans to goals.
  • Acquiring a core fan base.
  • Engaging fans and amplifying socially endorsed advertising to their friends, ultimately growing an engaged fan base through word-of-mouth.
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