How to Sync Your Facebook Page Updates With Twitter -- and Why You Shouldn't

The following is an excerpt. The complete article, available in our Facebook Marketing Bible, includes the full six steps why you shouldn’t syndicate your Page updates to Twitter and should write custom updates for each network instead.

For the busy marketer, syncing the updates from your brand’s Facebook Page with your Twitter profile can seem like an easy and convenient way to minimize the time it takes to manage both accounts. However, as we explore below, we recommend you write custom version of your content for Facebook and Twitter, as cross-posting can work against your goals instead of for them.

But