Syfy's Dave Howe Talks Rebranding a TV Network
It was just over a year ago, on July 7, 2009 that NBC Universal’s Sci Fi channel became Syfy. The network’s President, Dave Howe, was charged with overseeing the campaign. We sat down with Howe to discuss what the network has learned in the year since the change. He emphasized that the “Sci Fi” name had put the network into something of a corner, and that the network needed to adapt.
“What we wanted to do is create a brand identity that works, doesn’t deter people, and gives them permission to come sample our shows.
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