For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter

But brands are waiting for critical mass

If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as he demonstrates his three-month-old app called ThereThere at South by Southwest this weekend, everyone wants to know how it will work on Apple Watch, Samsung Gear and other wearable devices.

And like most of the other 30,000-plus folks attending the Austin, Texas, conference, Moctezuma is just beginning to get his head around what needs to be done.

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