SXSW Connects Next Month's Attendees With Facebook Connect

Next month thousands of internet enthusiasts will descend upon Austin, Texas for the annual South by Southwest conference. This year the my.SXSW area of the site is changed as it is now powered by a Virginia-based company, the Social Collective. The service leverages the Facebook Connect service for finding which of your friends will be in attendance at the conference next month.

I checked and at least 200 of my Facebook friends will be at the conference which is kind of ridiculous.

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