SXSW 2015: The Next Big 'Platform' Is a Movement, Not an App
Guest post by Chad Latz of Cohn & Wolfe.
This is a guest post by Chad Latz, president of the Global Digital Innovation Group at Cohn & Wolfe.
It seems that 2015 was the year to renew faith that SXSW is fertile ground to launch blockbuster apps: you weren’t able to attend a single session without mention of Meerkat. And while some are already heralding its demise, a completely different “platform” has grown in prominence and promises to be a theme for many years to come.
The Maker Hacker Movement was a topic that permeated all corners of the SXSW campus during the 2015 festival.
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