Swrve: 0.23% of Gamers Account for 64% of All In-Game Revenue

Swrve, a mobile marketing automation company, has announced the results of its 2015 Mobile Monetization Report, which measured data relating to the monetization of free-to-play game players on mobile devices. The report found the majority of free-to-play game revenue remains skewed toward a small group of the most active spenders, with just 0.23 percent of all players accounting for 64 percent of all revenue.

Swrve’s report focused solely on free-to-play titles, and examined 30 days of behavior of all players in over 40 games during January 2015.