Switzerland Goes Social at 2014 Winter Olympics

An embeddable social media aggregation tool lets users access information and content across platforms and interact with the athletes.

For the Sochi 2014 Winter Olympics, the Swiss Federal Department of Foreign Affairs has created a “Social Media Newsroom,” an embeddable social media aggregation tool to access, filter and display the social media streams of Swiss athletes, media, officials and fans throughout the Olympic Games.

The newsroom page includes the latest news, pictures, tweets, posts and statistics, and lets users interact with the athletes via personal messages.

The 2014 Winter Olympics are scheduled to take place Feb.

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