Swimsuits Bring Success to SI.com

NEW YORK Sports Illustrated‘s Web site is once again enjoying a record-setting traffic boost from real and painted-on bikinis.

Since going live on Feb. 12, SI.com’s Swimsuit-issue dedicated section has attracted over 5.4 million unique users who’ve generated 228 million page views, a whopping 41 percent increase versus last year, according to the site’s internal traffic numbers. This year, users seeking barely-there shots of cover model Marisa Miller and IndyCar Series star Danica Patrick have spent more time on the site per visit when compared to last year — over six minutes per user.

During

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