Sweethearts' Tweet Treat

Necco’s Sweethearts candy is going Web 2.0, as the confectionery company conducted an online survey to determine the next saying on the heart-shaped candy and Tweet Me dominated, USA Today reported.

New England Confectionery vice president of marketing Jackie Hague told USA Today Text Me finished a distant second, followed by Love Bug, referring to a song by the Jonas Brothers.

According to USA Today, the odds of uncovering a Tweet Me Sweetheart are about one in 80, as 79 other phrases are in circulation.

Sweethearts will also launch an iPhone app that allows users to send virtual Sweethearts boxes with personalized messages to anyone’s Twitter page, according to USA Today.

Hague

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