SWAT Summit: What went down
The SocialCash team and I are camped out in SFO for a bit, so we wanted to give everyone a quick debrief from the SWAT Summit yesterday. Here’s the quick and dirty:
About: SWAT is a conference focused on how social networks are transforming advertising (and vice versa). Speakers included David Smith (Mediasmith), Sonya Chawla (Slide), Chris Cunningham (Appssavvy), and Ian Swanson (Sometrics). It was a good time.
What we thought about: This was a speaker/panel conference, but much of what went on was focused on identifying the right questions to think through.
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