Susan Lyne's Internet Experiment

Martha Stewart Living Omnimedia CEO and president Susan Lyne told the crowd at the MPA Digital conference that people are now letting their magazine “brands” live online, when they were once wary of associating their crown jewels with a new and “raw” technology. “We’re doing our first totally blended experiment” with new mag Blueprint, she said.

“The model of launching new magazines is broken,” she continued, with very costly bulk mailings that get maybe three percent of recipients responding.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in