Survey Shows SeaWorld's Reputation Damaged but Intact

It's gonna be OK. Not really though.

“It’s gonna be OK, boy (not really though).”

We’ve written a good bit about SeaWorld’s reputation struggles recently; we even included the company on our list of 2013’s “biggest losers“, because have you seen Blackfish? Damn.

You can’t always trust social media, though: a recent survey by YouGov‘s Brand Index shows us that the damage might not be quite as bad as we thought. In fact, it’s been “comparatively far milder than other recent major crises in the news.”

Surprised?

Here’s a summary: when the film debuted, it didn’t damage the company’s reputation too much because few people saw it.

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