Survey: Only 24% Say They'd Trust Bloggers Who Write After Given Free Stuff; 19% If Blogger Was Paid
Is your brand or agency working on a “blogger giveaway” program? It could be a good way to get the word out about your product our service, but will people trust the coverage if they know bloggers were incentivized to write? Not so, according to a new survey from Fleishman-Hillard and Harris Interactive.
PRNewser attended an event hosted by the agency last night in New York, where they released findings from their 2010 Digital Influence Index, a seven-country survey of 4,243 people between December and January.
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