Survey: Local Newspaper Readership High
A new National Newspaper Association survey found that 81 percent of respondents read a local weekly paper each week, 73 percent read “most or all of it,” and those readers spend an average of 40 minutes with the paper.
The NNA survey, co-sponsored by the Reynolds Journalism Institute at the Missouri School of Journalism, surveyed 500 adults, according to the report. NNA is the national organization for community, or weekly, newspapers.
Among its other findings:
• Readers, on average, share their paper with 2.36
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