Survey: Internet Users Don't Care About the Impact of Ad Blocking on Businesses

Can the Internet survive the rise in ad blocking software or could this be the beginning of the end of the Internet free-for-all?

Recent revelations about the increased use of ad blocking software have sparked concerns among the digital publishing industry.

Some have even predicted that the use of ad blockers could be the end of the internet as we know it. However, based on the comments on recent SocialTimes coverage, readers are frustrated with how aggressive and intrusive ads impact their content experience.

According to a Broadband Genie survey of 2,501 Internet users, 64 percent currently have some form of ad blocking software and 82 percent don’t care about the cost of ad blockers to advertisers.

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