A survey by comScore released today as part of its U.S. Total Video Report found that 55 percent of 18- to 34-year-olds watch original TV series on an actual TV, while only 13 percent relied on the Internet. Thirty-two percent used a combination of traditional TVs and the Internet, meaning that 87 percent of respondents in this age group regularly tune into the tube.
However, the younger demographic is more likely to watch TV shows on computers (44 percent), tablets (49 percent) and smartphones (31 percent). They’re also more likely to use streaming devices like Roku and Apple TV. While older demographics opted to watch a show via the Internet if they missed an episode, young people did so to avoid advertising and to save money.
Despite all these concerns, the majority (56 percent) of online-TV viewers cited schedule flexibility as the main reason for watching online:
This mirrors the media-consumption trends of the Internet in general. Whether it’s original TV shows, web video, news articles or podcasts, the Web lets people consume whatever media they want when they want it. The younger generation, more accustomed to this type of media-consumption habit, are much more likely to shift their TV-viewing time and watch shows after they air. People who subscribe to video-on-demand (VOD) services like Netflix and Hulu Plus are also more likely to time-shift their viewing:
Other takeaways from the report include:
- Age strongly correlates to paid-TV subscriptions: 18- to 34-year-olds are 77 percent more likely to be “cord-nevers” and 67 percent more likely to be “cord-cutters.”
- Majority of binge-watching occurs on TV via DVR (43 percent), followed by TV via VOD (19 percent) and Internet-connected TV devices (12 percent).
- Forty-two percent subscribe to a paid VOD service, with Netflix leading the pack (32 percent), followed by Amazon Instant Video (19 percent) and Hulu Plus (9 percent).