Survey: Agencies "Don't Get" Social Media
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Surprise, surprise. Many agencies “don’t get” social media, according to a TNS Media Intelligence/Cymfony survey of more than 60 marketers in North America, France and the U.K. released yesterday.
In addition, the survey noted, “Nearly 50 percent of marketers said social-media efforts needed to be handled at an executive level with ‘significant’ resources. Another 30 percent agreed social media is a “‘revolutionary opportunity.'”
There is also a noticeable gap between us stateside marketers and those across
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