Survey: 88% of Nonprofits "Widely Experimenting" With Social Media
Is there still opportunity for social media and digital consultants in the nonprofit space? Yes, according to a new survey from Weber Shandwick and KRC Research. The agency surveyed 200 nonprofit and foundation executives to gain insight on their social media efforts to date. The highlights:
88% percent of nonprofits are widely experimenting with social media
Only half (51%) are active users
92% of executives said their online presence raises awareness of their organization
86% said it keeps external audiences engaged
77% said it reduces costs relative to traditional media
However, while executives understand there is value, they’re not sure how to demonstrate it:
79% are uncertain of how to demonstrate social media’s value for their organizations
Budgets and staffing are barriers to implementation, as 70% of executives projected their 2010 communications budgets to remain “the same or decrease compared to last year,” and 52% percent of organizations said they “do not have...
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