Survey: 86% Feel Corporations Can Address Social Issues
Despite the flood of corporate scandals and mounting pressures of a recession which have both eroded trust in big business, an overwhelming percentage of consumers feel that for-profit businesses can address social issues according to the results of a poll released by Waggener Edstrom (WE) today. The 86% of consumers bumps a bit to 92% when the sample was only marketing and communications professionals.
The study was conducted with the help of polling shop RT Strategies as part of WE’s formalization of WE Social Innovation as one of its six practice areas.
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