Survey: 42 Percent of Business Leaders Say Consumers Shame Them on Social
Lithium Technologies announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
The survey took into account more than 300 corporate executive who work for companies with revenues greater than or equal to $1 billion. According to Lithium, 42 percent of those surveyed say that consumers have shamed the company via social media. 82 percent of business leaders say that customers’ expectations have risen in the past three years.
Rob Tarkoff, president and CEO of Lithium Technologies, commented on the survey:
The consumer is forever changed. Social
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