SupersonicAds' BrandConnect Simplifies In-Game Brand Engagements

International virtual currency monetization firm SupersonicAds has launched a solution for their publishers called BrandConnectâ„¢ that lets them monetize their content using Cost-Per-Engagement campaigns.

International virtual currency monetization firm SupersonicAds has launched a solution for their publishers called BrandConnect that lets them monetize their content using Cost-Per-Engagement campaigns. More after the jump.

Termed BrandConnect, the CPE brand engagement and awareness campaigns are designed to increase revenues for online games and social networks. The model is simple: BrandConnect offers immediate engagements without sending users off of the property. The campaigns seem to be creative and reward users for interacting with video and flash widgets.

“Social and online games are in a unique position to deliver creative and targeted brand engagement opportunities,” says Greg Mills, VP of Business Development at Digital Chocolate. “At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience.”

BrandConnect can be integrated by adding some JavaScript code and can be initiated via an icon, button, display ad or in-game message. Some of the current advertisers include Vodafone, Disney, Hasbo, Sony Pictures, Kellogg’s, Citroen, mars Foods and Channel 4. There are other companies offering similar services on mobile, notably Tapjoy with their Apsalar partnership. However BrandConnect differs as its not a pay-per-install kind of a system – its focusing on brand engagements. The only tough part about scaling branded engagements is having the advertisers on board and it seems like SupersonicAds is doing well.

Competitors include SponsorPay – one of the leading monetization firms in Europe which recently raised $5M from Nokia Growth Partners and is starting to focus on mobile. SupersonicAds raised $2M back in August of 2010 for in-game advertising offers and also partnered with LiveGamer. Great to see them roll out another offering.