Super Soda: Coca-Cola's Competitive Corporate Image
Coca-Cola India will make a communications push this summer, complete with “new brand ambassador” cricket star Sachin Tendulkar, reports the Financial Express. Meanwhile, PepsiCo India has four TV commercials and a “multi-media ad campaign” on the way, with cricket World Cup Team India’s MS Dhoni front and center.
Cricket’s ICC World Cup runs through early April, and more ads are on the way with the start of summer right around the corner, the story says.
The story quotes a company spokesperson on Coke’s communications.
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