Didn't Like That Sexist Super Bowl Ad? There's an App for That
Remember last year’s Super Bowl hashtag #NotBuyingIt? Per Clare O’Connor’s Forbes item, it was borne out of some public resentment towards – mostly – a 2013 GoDaddy spot.
A year later, there’s a free iPhone 5/iPad/iPod App with the same name, designed to make it easier for viewers of Super Bowl XLVIII to call personal fouls on Madison Avenue:
“We’re calling out brands using offensive, genedered, hyper-sexualized images in their advertising,” said Imran Siddiquee of The Representation Project, the non-profit behind acclaimed Sundance documentary Miss Representation and the brainchild of filmmaker Jennifer Siebel Newsom.
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