Did you watch the Super Bowl last night? If so, did you Tweet or Facebook about it? If you did, you helped make history. According to Bluefin Labs, last night’s game was the biggest social TV event ever recorded. It didn’t only beat last year’s MTV Video Music Awards’ record of 3.1 million social media comments, it crushed the record with a whopping 12.2 million social media comments.
Bluefin breaks down the social media activity surrounding the event into three different infographics about the game itself, the commercials, and the Halftime Show. Check ‘em all out below.
The 2012 Super Bowl activated a whopping 12.2 million social media comments, made by 5.4 million unique commenters. This is a huge increase from last year’s game, during which only 1.8 million comments were made. In the infographic below, Bluefin tracks last night’s commenting and compares it to last year’s social media activity.
The Halftime Show
One of the most amazing statistics that Bluefin Labs is reporting is that the Halftime Show alone accounted for 862,000 social media comments. That’s about how many people commented during the 2011 Academy Awards and if the Halftime show were it’s own standalone TV event it would clock in as the fourth biggest Social TV event for entertainment in history!
Finally, Bluefin Labs ranked the social media activity surrounding the commercials and put together a list of the 10 most buzzed about Super Bowl commercials of 2012. David Beckham’s H&M underwear commercial topped the charts with 109,000 social media comments within the 45-minute period surrounding the ad’s debut. Did your favorite commercial make Bluefin’s list?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.