Last week, execs at Google said that they anticipated advertisers would start treating the Super Bowl as a promotional season—one that kicks off the day after Christmas.
There's lots of evidence of brands hyping their Super Bowl spots earlier and earlier this year. Here's more:
According to the Web video ad tech firm LiveRail, Super Bowl advertisers are cranking up their Web video ad spends 48 hours before and after the Super Bowl. According to Troels Smit, LiveRail's vp, demand sales, the video ad sector is seeing three times as much ad spend changing hands right around the Super Bowl compared to normal.
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