Brands will have the advantage over teams when it comes to Super Bowl social media chatter, according to a survey from the social influence platform Crowdtap. Seventy-three percent of respondents said they were more likely to follow or ‘Like’ a brand after the game, while only 27 percent said they would do the same for the teams.
Other insights include:
- Sixty-one percent will share ads on social media
- Sixty-seven percent will post about Super Bowl ads during the game
- Fifty-six percent will post on Facebook about the game
Check out the full infographic: