Super Bowl Digital Campaign Bypasses the Ad

At 4 p.m. EST today, Network Solutions launched a digital campaign, “Go Granny” starring Cloris Leachman, that parodies the Go Daddy ads. Rather than airing during the Super Bowl, this clip is available on the Network Solutions website, there’s a @Go_Granny Twitter page, and a Facebook page. There will also be Twitter Takeover in less than 30 minutes, and two more tomorrow and Sunday at 3 p.m.

To make it extra female-friendly, the clip also features BlogHer CEO Lisa Stone. What do you think?