Super Bowl Ads & The ROI Gap: How Social Activation Measurably Grows Business Outcomes

While hashtags are historically used as a barometer of the success of an ad and how much water cooler talk it receives, they can be so much more.

This year’s Super Bowl is a landmark. And not just because it is the 50th anniversary of American football’s most anticipated match-up. Significantly, 30-second spots for this year’s Super Bowl are selling for a record $5 million, a jump from the $4.5 million charged last year.

Super Bowl XLIX was the most-watched broadcast in the history of U.S. TV with over 114.4 million viewers. So while the fee reflects the audience size, activating a Super Bowl advertisement with a social component can help brands extend their reach, drive action and importantly increase the return on investment of this important investment.

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