Sundance to Help Distribute Indie Films Online

We here at FishbowlLA know plenty of filmmakers who have screened their movies at Sundance. None of them have been picked up for distribution. So we’re sure they were all pumped up yesterday when the Sundance Institute announced an initiative in its Artist Services program to help filmmakers distribute their films online, to sites like iTunes, Amazon, Hulu, Netflix, SundanceNOW, and YouTube. Under the program, filmmakers would retain rights to their films and still share in the revenue generated from rentals or online ads.

Says Sundance founder and overall dashing guy Robert Redford in the release: “When I founded the Institute in 1981, it was at a time when a few studios ran the industry and an artist’s biggest concern was whether their film would get made.

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