If Tom Cruise can’t get people to see Mission Impossible III, Sumner Redstone apparently thinks he can.
The same day he publicly spanked Cruise for costing Paramount millions, the Viacom chairman spoke at the Progress & Freedom Foundation in Aspen, slyly sliding MI:iii into an example of how entertainment companies can protect their copyrights by developing a tiered system of packaging and pricing for digital products.
“Redstone suggested that a tiered approach could involve ‘one price for a single viewing of Mission Impossible III … and another for two, or three viewings … and another to burn a DVD that can be shared with friends. Let’s let the consumer decide what they want and what they are willing to pay.'”
Two or three viewings, huh, Sumner? Subtle.