SumAll helps businesses see correlation between social activity and sales
Data visualization company SumAll today launched its Social Metrics tool, which allows businesses to see their Facebook and Twitter activity overlaid with web traffic and revenue data.
The free service helps companies understand how their social marketing efforts have an impact on sales. Users connect their Facebook, Twitter, Google Analytics, eBay, PayPal, Shopify or other payment processing accounts to SumAll. Through an interactive dashboard, they can select which data sources to compare over different time periods.
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