Success of Status Shuffle App Shows That Users Want Entertainment on Facebook
The Status Shuffle app, which has 1.8 million unique iPhone installations and 3.5 million monthly unique users on Facebook.com, was designed to help users create clever status updates for Facebook but it’s taken off as a source of entertainment, according to Social Graph Studios CEO Oz Solomon. But Status Shuffle may be able to give Facebook some advice on how to sort information, including promoted content, in users’ news feeds—something Facebook has struggled with since it first expanded beyond campus walls.
The Status Shuffle app, which has 1.8 million unique iPhone installations and 3.5 million monthly unique users on Facebook.com, was designed to help users create clever status updates for Facebook but it’s taken off as a source of entertainment, according to Social Graph Studios CEO Oz Solomon.
The app allows users to shuffle through status updates others have contributed. The have the option to edit and re-post them as their own status updates. Humor and inspiration are the two most popular categories.
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