Subscriptions Looking Bleak for Blyk?

What good does it do to advertise on an ad-supported cell phone service if there’s a way for subscribers to turn off the function that delivers your ads? That question is probably running through the minds of the advertisers who signed on with the UK’s Blyk, thanks to an article that ran The Inquirer. The story, which ran with the headline “Blyk Denies Slow Subscriber Rates,” cites an anonymous Blyk user who claims that most of the folks who use the service have turned off the phone’s messaging function to keep from receiving the ads that Blyk is dependent on to keep the service alive.

According to Blyk COO Leif Fagelstedt, this is not the case, but is probably just an instance of people not understanding how the Blyk service works.

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