Stunning Revelation: Mobile Media Access Should Be Cheaper
To overcome sluggish demand for mobile content, MediaPost reports, media companies need to provide a better mix of wireless content more cheaply, according to a new study.
With just 16% of U.S. subscribers browsing the mobile Web, media players need to utilize a variety of formats including text alerts, video clips and small applications to engage mobile users, according to a JupiterResearch report on mobile content, the article said.
“The main reasons users so far have not delved into mobile media are a lack of interest (73%) and the high cost (47%).
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