Paid Discovery campaigns on StumbleUpon have progressed up to a higher range of intellect because the platform added something new to its system called “interest optimization”. The new feature offers practically a turn-key method for advertisers to reach appropriate audiences.
Before “interest optimization” advertisers manually picked their categories or had the option to set up automatic campaigns through StumbleUpon. By opting for automatic campaigns, StumbleUpon chose the set categories for the advertisers, which might not have been wide ranging enough. With the new option, advertising campaigns will not be fixed to only the categories that are chosen. The optimization will search and find other appropriate categories that may have been overlooked.
Now that StumbleUpon has the new optimization tool, other categories will be targeted that are considered appropriate. For example, if you are writing about your marketing firm in StumbleUpon Paid Discovery, instead of just picking “marketing”, your information could show up in “social media ads” or “social media marketing” categories. These categories could not be targeted specifically in Paid Discovery prior to this new feature.
Another cool feature about “interest optimization” is that if you are not interested in using it, then you don’t have to use the feature. All you have to do is indicated that you are manually picking your categories by clicking on “Strictly limit my campaign to only the topics selected below” button. That way you completely sidestep “interest optimization” service.
All in all, the new feature is geared towards finite targeting by the use of a wider selection of categories. According to Search Engine Land, “interest optimization” has by now rolled out for all Paid Discovery users.