StumbleUpon’s New Addition Optimizes Paid Discovery Campaigns
With the new option, advertising campaigns will not be fixed to only the categories that are chosen. The optimization will search and find other appropriate categories that may have been overlooked.
Paid Discovery campaigns on StumbleUpon have progressed up to a higher range of intellect because the platform added something new to its system called “interest optimization”. The new feature offers practically a turn-key method for advertisers to reach appropriate audiences.
Before “interest optimization” advertisers manually picked their categories or had the option to set up automatic campaigns through StumbleUpon. By opting for automatic campaigns, StumbleUpon chose the set categories for the advertisers, which might not have been wide ranging enough.
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