Among respondents, 93 percent of internet users in the Philippines said they used social media, with Kenya coming in second at 88 percent:
Among people in emerging and developing nations who have access to the internet, nearly two-thirds (a median of 66 percent) access it daily. And among internet users in those countries, a median of 82 percent use social networking sites, such as Facebook and Twitter. Majorities of internet users in every country surveyed say they use social networks, ranging from 93 percent of internet users in the Philippines to 58 percent in China. And while social networkers are found in all age groups, they are more likely to be under the age of 35.
What are they talking about on social networks, though?
Pew found that 72 percent of users surveyed said they use social media to discuss movies and music; 56 percent talked about sports; 37 percent about products; 34 percent about politics and only 30 percent said they use Facebook or Twitter to discuss religion.
However, the countries varied wildly in how they discussed religion through social networks: 8 percent of those in Russia or Ukraine said they did, while 64 percent of those surveyed in Jordan were willing to talk religion on Facebook or Twitter.
Something else Pew found was that social media users in the countries studied tended to skew younger:
As with overall internet access, social networking is more popular among young people than among those ages 35 and older. In the most extreme example, 85 percent of Poles ages 18-34 who have internet access say they use social networks. Only 44 percent of older Poles say the same, an age gap of 41 percentage points. Large and significant age gaps on social media usage appear in 22 of the countries surveyed.