Performance Marketing

Study: Women Love Social Media More Than Men (Unless It's LinkedIn)

Pew's stats bode well for all major platforms

Women use every major social media channel more than men—except for LinkedIn—according to a Pew Research study released today.

Pew found that 76 percent of online U.S. adult females use Facebook, compared to 66 percent for online males, while fairly similar women/men percentage splits exist for Twitter (18 percent/17 percent), Instagram (20/17) and Pinterest (33/8). Indeed, one-third of women are now using Pinterest. But then there's LinkedIn: the researcher said 24 percent of Internet-using men employ the site compared to 19 percent of women.