STUDY: Privacy Concerns Are The Top Reason Why People Quit Facebook

When people quit Facebook, what are the reasons behind it? The University of Vienna analyzed the answers of more than 600 people who had pulled the plug on the social network, and privacy concerns were the most cited reason, by far.

When people quit Facebook, what are the reasons behind it? The University of Vienna analyzed the answers of more than 600 people who had pulled the plug on the social network, and privacy concerns were the most cited reason, by far.

Mail Online reported on the study, with the university finding that the top four reasons for quitting Facebook were:

  • Privacy concerns: 48.3 percent
  • General dissatisfaction: 13.5 percent
  • Shallow conversations: 12.6 percent
  • Fear of becoming addicted: 6 percent

The University of Vienna study found that Facebook users who left the social network tended to be older and male, and Psychology Prof.

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