Twitter Is Surprisingly Low on This List of World Cup Fan Plans
Comes in fifth for news
Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news.
No. 1 was Facebook, which was surprising given the prominence of Twitter when it comes to real-time media. It always captures attention during live programming like the Super Bowl and Oscars.
RadiumOne, an advertising and data tech firm, conducted the survey to gauge how digital-savvy consumers plan to watch the tournament, which starts today.
The survey also found that more people would share World Cup content on Facebook than on Twitter.
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