STUDY: The Value of Social Media Promotions Is Increasing

Our headline may seem a little obvious: of course more people are using social media now, right?

The most recent poll from Harris Interactive goes a little deeper than that, though. It’s not just that more Americans have social accounts or that individuals on average have more networks to their names: an increasing number of users now see “tangible benefits” to social beyond live-tweeting Scandal…and this means that individual promotions/mentions are growing more valuable.

It’s good news for PR in a few ways.

• The number of American adults who say they’ve received good advice on “something to try” from social media rose 10 points in 2014, from 40 percent to 50 percent

This number even applies to “matures,” or those over the age of 69: a full 33 percent told Harris that they’d received good advice on where to spend their money over the past year via their “friends” on social.

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