Study Tells Marketers to Target Women 'When They Feel Least Attractive'

“Are you f*cking kidding me?!”

When we first clicked on this story about a study telling marketers how to target women “when they feel their worst”, we knew it had to be a joke.

However, upon reviewing the accompanying infographic we have determined that it is very, very real. The study was apparently created by the PHD Worldwide agency (part of the totally awesome new Publicom-Omnicus-whatever-the-hell-they’re-calling-it merger), which even pushed out a press release today.

Let’s pick out some of the very worst quotes, shall we?

• “Women feel ugliest on Mondays and weekends”
• “Sunday [took] the number two slot on the ‘ugly day’ index”
• “In this scenario, Monday becomes the day to encourage the beauty product consumer to get going and feel beautiful again”
• Study participants describing themselves as “feeling lonely, fat, and depressed” during periods like “when I wake up,” “when it’s hot as hell and I’m sweating” and “after crying”
• “While the...