Spongecell found that:
- 25 percent of consumers who believe advertisements are personalized found social media ads to be personalized to them.
- 75 percent of U.S. social media users who would interact with ads were most likely to do so with mobile ads on Facebook, compared with just 8 percent for Twitter and 6 percent for Pinterest.
- 27 percent of consumers who indicated that they would act after seeing relevant mobile ads said they would click on those ads for more information.
- Just 10 percent of consumers find mobile ads personalized this holiday season.
Readers: What did you think of Spongecell’s findings?
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