Study: Social Recommendations Trump Search When it Comes to Mobile Video Discovery [INFOGRAPHIC]
A survey released today by social video community company Telly found that 67 percent (52 million) of 78 million mobile device owners find videos through social recommendations as compared with 41 percent (32 million) who discover them through search engines.
A survey released today by social video community company Telly found that 67 percent (52 million) of 78 million mobile device owners find videos through social recommendations as compared with 41 percent (32 million) who discover them through search engines.
The survey, which interviewed 2,000 adults and was conducted by Harris Interactive, defined social recommendations as coming from “social networks, texts or emails.”
It breaks down social results this way:
• 35 million view mobile videos after viewing recommendations on social networks ;
• 28 million check out videos after receiving emails from friends and family; and
• 23 million watch videos recommended through texts or MMS.
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