The study released this week by Duke University’s Fuqua School of Business won’t come as a HUGE surprise to anyone, but it does reinforce one of the points made by Peppercomm President Ted Birkhahn in our recent interview about the new PR model: public relations needs to own social media.
Why? Because that’s where the money will be. According to the survey, which involved 288 CMOs at top US businesses:
- Social currently makes up 9 percent of the average marketing budget
- Chief officers predict that this number will jump to 22.4
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