Study: Republicans Have 65 Percent of the Most Followed Congressional Twitter Accounts
Research conducted by Burson-Marsteller found that eight of ten most followed Congressional Twitter accounts are maintained by Republicans. Moreover, as the House of Representatives and 22 Senators face re-election, Republican Congress members are more likely than Democrats to have an election-focused account.
Republicans also top Democrats in the average number of followers for election-focused accounts with Republicans collecting 4,820 versus the Democrats 2,972. Seventy-two percent of Republican Congress members have Twitter accounts versus only 55 percent of Democrats.
John
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in