STUDY: Average Fortune 100 Brand Has 320 Social Media Accounts
The average Fortune 100 brand has 320 social media accounts, up 80 percent over the past three years, according to a new study from security-as-a-service provider Proofpoint.
The average Fortune 100 brand has 320 social media accounts, up 80 percent over the past three years, according to a new study from security-as-a-service provider Proofpoint.
Proofpoint also found that:
- Fortune 100 brands had more than 4 billion likes, followers, subscribers and plus ones combined on Facebook, Twitter, YouTube and Google Plus as of August.
- Brand-generated content accounts for less than 7 percent of content contained within those social media channels, but brands can still be held liable for the other 93 percent, including user-generated content and content from partners.
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