STUDY: PR Is the New Lobbying
The Center for Public Integrity is NOT the biggest supporter of the public relations industry
The Center for Public Integrity, a nonprofit organization dedicated to investigating the checks and balances in American business and politics, released its big study on “The Misinformation Industry” today; you can probably guess which industry the title refers to.
The study’s big conclusion: the amount of money spent by trade associations and other business groups looking to sway both Congress and public opinion goes overwhelmingly toward PR/marketing agencies rather than traditional political lobbying groups.
The org is particularly critical of Edelman’s longtime relationship with the oil industry:
Guess how much PR giant Edelman collected over 5 years for polishing American Petroleum Institute’s image.
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